An Post Smart Marketing awards

Strategies evolving to encompass a multi-channel approach

Paul Cooke and Siobhan Lennon, commercial director of The Sunday Business Post, with Fiona Heffernan of eir

Chief executive of the Sunday Business Post Paul Cooke will sit on the judging panel of this year’s An Post Smart Marketing Awards.

He will be joined by Fiona Heffernan and Oisin Masterson, head of brand and marketing with eir.

“The awards offer marketing teams in every sector the opportunity to showcase their best work,” said Cooke.

“Like publishing, the marketing sector is undergoing significant change as strategies evolve to encompass a multi-channel ...