Aiming for a big data impact

4Impacts of Little Island, Cork, co-founded and led by Ireland and Munster rugby player Donncha O’Callaghan is set to enter the $30 billion big data market with an analytics platform designed to provide smarter audience data for out of home advertising in the retail and health care sectors.

The company is supported by Enterprise Ireland as a High Potential Start-up and qualifies for the Employment Investment Incentive Scheme (EIIS). It is aiming to ...