Agile, adaptable CRM can point the way forward

Agile, adaptable CRM can point the way forward
Ian Cumiskey, managing director of DB Computer Solutions

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Customer Relationship Management (CRM) can be a lot more than a simple sales and marketing tool if it’s configured correctly. But it requires buy-in from the highest levels of management to make it work, according to Ian Cumiskey, managing director of DB Computer Solutions.

“Agility, flexibility, cost-effectiveness, increased productivity and service levels for customers and staff. These are some of the goals that our customers aspire to. It’s our job to turn aspirations into...

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