Odds on: The inside story of how your money helped Paddy Power become one of the biggest bookies in the world
For decades, Paddy Power used laddish ad campaigns and a ‘punter’s pal’ persona to win the hearts and wallets of the betting market. But all the while, it was investing massive sums in technology and expertise to zero in on the recurring habits of its customers. Now, as it prepares to cash in on the US market, a new book lifts the lid on the gambling behemoth’s unparalleled success story
