Fine Gael leads online spending race

The party is outspending its nearest rival by five to one on Facebook and Instagram ads, but what kind of tactics is it employing?

26th January, 2020
Fine Gael leads online spending race
Fine Gael‘s attack ad photoshops an image of Micheál Martin and Billy Kelleher

As canvassers move door to door in constituencies throughout the country and party leaders battle it out on broadcast TV and radio, political parties are also spending considerable resources targeting voters online.

Fine Gael has taken the lead outspending their nearest rival on Facebook and Instagram ads by at least five times.

The governing party spent €22,964 on online ads in the first eight days of the election campaign. Sinn Féin is the nearest big...

Subscribe from just €1 for the first month!


What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Martin agrees to review of ‘disastrous’ election showing

Fine Gael ministers face axe as grand coalition talks resume

Greens compile wishlist of key demands for being in government

Fine Gael and Fianna Fáil to begin ‘detailed’ talks