Fine Gael leads online spending race

The party is outspending its nearest rival by five to one on Facebook and Instagram ads, but what kind of tactics is it employing?

26th January, 2020
Fine Gael leads online spending race
Fine Gael‘s attack ad photoshops an image of Micheál Martin and Billy Kelleher

As canvassers move door to door in constituencies throughout the country and party leaders battle it out on broadcast TV and radio, political parties are also spending considerable resources targeting voters online.

Fine Gael has taken the lead outspending their nearest rival on Facebook and Instagram ads by at least five times.

The governing party spent €22,964 on online ads in the first eight days of the election campaign. Sinn Féin is the nearest big...

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