Colleges say €20m ad drive is needed to attract overseas students

Beleaguered Irish universities say plan to attract more international students to Ireland must be included in next programme for government

17th May, 2020
Colleges say €20m ad drive is needed to attract overseas students
The IUA estimates that Irish universities will suffer a shortfall of €181 million in international fees income in the next academic year

An action plan to attract overseas students to include a €20 million advertising blitz must be made a priority in the next programme for government, the Irish Universities Association has said.

The association’s members are facing a funding crisis as a result of the Covid-19 pandemic, which threatens to have a substantial impact on a number of universities’ most important revenue streams, including fees paid by international students to study in Ireland.

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