Colleges say €20m ad drive is needed to attract overseas students

Beleaguered Irish universities say plan to attract more international students to Ireland must be included in next programme for government

17th May, 2020
Colleges say €20m ad drive is needed to attract overseas students
The IUA estimates that Irish universities will suffer a shortfall of €181 million in international fees income in the next academic year

An action plan to attract overseas students to include a €20 million advertising blitz must be made a priority in the next programme for government, the Irish Universities Association has said.

The association’s members are facing a funding crisis as a result of the Covid-19 pandemic, which threatens to have a substantial impact on a number of universities’ most important revenue streams, including fees paid by international students to study in Ireland.

...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

2 Yearly

€315

€248

Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Analysis: Foley’s description of the hybrid Leaving Cert as ‘fair’ is very much open to question

Lucinda Creighton: This is no way for children to live. School shutdown is immoral and without scientific basis

Varadkar promises parents ‘clear message’ on schools in coming days

Malcolm Byrne: Algorithms can do more harm than good if not checked for bias