Ikea bets on new ‘Buy Back’ option to entice shoppers

Swedish furniture giant invites customers to sell back their unwanted furniture for first time in its 77-year history

29th November, 2020
Ikea bets on new ‘Buy Back’ option to entice shoppers
Ikea promises there will be plenty of items on sale at its Dublin stores from Tuesday to Scandify one’s home for in time for Christmas

Although Ikea’s stores have been closed during the latest level 5 restrictions, the Swedish furniture manufacturer has kept itself busy over the past few weeks rolling out a raft of new initiatives and getting ready to re-open its doors on Tuesday when it will also launch its Christmas season sale.

First up, for anyone who feels like their home resembles a multi-seasonal Ikea showroom, the store, for the first time in its 77-year history,...

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