Ikea bets on new ‘Buy Back’ option to entice shoppers
Swedish furniture giant invites customers to sell back their unwanted furniture for first time in its 77-year history
Although Ikea’s stores have been closed during the latest level 5 restrictions, the Swedish furniture manufacturer has kept itself busy over the past few weeks rolling out a raft of new initiatives and getting ready to re-open its doors on Tuesday when it will also launch its Christmas season sale.
First up, for anyone who feels like their home resembles a multi-seasonal Ikea showroom, the store, for the first time in its 77-year history,...
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