Survival of the fittest, now more than ever

We are about to enter into a period of accelerated evolution when businesses that conserve cash and plan for the future will survive, and those that don’t will become extinct

29th March, 2020
Survival of the fittest, now more than ever
What will distinguish the winners and the losers will be planning and cash

Business owners face an uncertain future. It is clear that by the end of the current crisis, almost every business will have lost at least two months’ income, probably more.

When the public health crisis ends there will be at least half a million workers laid off. There is no certainty about how many of these will return to work, and over what timeframe. This means that consumer demand for every category of goods...

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