Orla Muldoon: Messaging without listening is not the way to live with Covid

The government’s plan to manage the pandemic has been built on the idea that if it gets the messaging right, all will be well. The science of behaviour tells us this is not true

11th April, 2021
Orla Muldoon: Messaging without listening is not the way to live with Covid
A good message needs to be right on the money: clear, concise and consistent. Photo: Getty

It has been a remarkable year for science. But the science that has been front and centre throughout this pandemic has been medical science – the science of epidemiologists, virologists and immunologists.

That is strange, given that our national response to the Covid-19 pandemic has relied almost exclusively on changing people’s behaviour.

Closing businesses, schools and universities certainly helps when it comes to getting people to stay at home.

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