Working to keep digital marketing on message

The world is rapidly shifting from analogue to digital, and in this fast-paced society, organisations must keep up

5th July, 2020
Working to keep digital marketing on message
Joanne Sweeney, chief executive of the Digital Training Institute and founder of the Public Sector Marketing Institute

The digital landscape and social media are constantly evolving, with businesses and non-profits alike doing everything they can to keep up.

When attempting to capture a growing and very lucrative online marketplace, nonprofit organisations and businesses have no choice but to either change their business model to an online one, or beef up existing marketing efforts combining both social media and digital marketing.

In this digital arena, where business and commerce are heading, digital marketing...

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