What happens when instead of a beautiful new butterfly emerging from the chrysalis, the same old caterpillar just comes back out?
In 2016 Forbes reported that some 84 per cent of digital transformation fails. In 2019 the figure was 70 per cent, this time backed by research from McKinsey. An improvement, no doubt, but also an embarrassment.
One problem is not keeping business goals at the forefront of thinking. “Change for technology’s sake is doomed to fail,” said Chas...
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