Sunday December 8, 2019

Use AI to up your CRM game

The data explosion presents huge challenges to businesses, but also offers opportunities to build better relationships with customers

1st December, 2019
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While neither artificial intelligence (AI) nor customer relationship management (CRM) software are particularly new to the Irish marketplace, what is new is the way they are being used to help companies deal with the current data explosion.

Some estimates claim that humanity is doubling the amount of data it creates every two years, with the pace increasing to the point that we’re expected to reach ‘double data’ every 12 hours by 2025. Dealing with this...

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