Start-up of the Month: Siest Sleep

Siest Sleep is a sleep aid business that has used substantial partnerships with academia and a heavy focus on ecommerce to grow quickly

Sine Dunne co-founder of Siest Sleep, a Dublin-basedecommerce business

There’s often an element of chance to any start-up but it couldn’t have been more obvious than in the case of Siest Sleep, a Dublin-based ecommerce business selling sleep aid pillows.

“The idea came from a need. I wasn’t able to sleep very well and I was working in Google where they brought in a sleep consultant in 2019 to talk to us about it. It was the first time I realised that I needed to know more,” Dunne told Connected.