Thriftify stands apart from other Irish start-ups: in a world of disruption, novelty and apparently limitless growth, it is pursuing sustainability.
Its website features an anti-consumerist manifesto critical of media, influencer culture and capitalism as a whole. “When did our self-expression become based on trends, soulless social media influencers, corrupt corporations and Facebook algorithms?” it asks.
“I’d agree,” said one of Thriftify’s founders, Rónán Ó Dálaigh, speaking by phone. “We’re definitely outliers in...
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