Reduce, rewear, recycle: moving charity shops online

Thriftify, the Irish start-up, is bringing charity shops online with a manifesto critical of media, influencer culture and capitalism in general

6th September, 2020
Reduce, rewear, recycle: moving charity shops online
Rónán Ó Dálaigh, co-founder, Thriftify Picture: Fergal Phillips

Thriftify stands apart from other Irish start-ups: in a world of disruption, novelty and apparently limitless growth, it is pursuing sustainability.

Its website features an anti-consumerist manifesto critical of media, influencer culture and capitalism as a whole. “When did our self-expression become based on trends, soulless social media influencers, corrupt corporations and Facebook algorithms?” it asks.

“I’d agree,” said one of Thriftify’s founders, Rónán Ó Dálaigh, speaking by phone. “We’re definitely outliers in...

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