Putting a digit on the pulse of business

With every company under the sun engaged in digital transformation, the next question that needs to be asked is: can change be quantified? Jason Walsh looks at how digital performance and optimisation can transform clicks into sales

11th October, 2020
Putting a digit on the pulse of business
As butchers, bakers and candlestick-makers ‘digitally transform’ their businesses, one question arises time and again: how can you tell if it is actually working?

The term ‘digital’ is thrown about today with such wild abandon that you could be forgiven for forgetting that not so long ago it mostly referred to a style of watch. Today, though, you would struggle to count on the fingers of both hands the various definitions of ‘digital’, a word deployed with such absence of care for clarity that it often reads like a prefix in search of a root.


Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Covid-19 exposes cracks in contact centre services

Connected Ian Campbell 1 week ago

Sport performance tech: the science of winning

Connected Emmet Ryan 1 week ago