Putting a digit on the pulse of business

With every company under the sun engaged in digital transformation, the next question that needs to be asked is: can change be quantified? Jason Walsh looks at how digital performance and optimisation can transform clicks into sales

11th October, 2020
Putting a digit on the pulse of business
As butchers, bakers and candlestick-makers ‘digitally transform’ their businesses, one question arises time and again: how can you tell if it is actually working?

The term ‘digital’ is thrown about today with such wild abandon that you could be forgiven for forgetting that not so long ago it mostly referred to a style of watch. Today, though, you would struggle to count on the fingers of both hands the various definitions of ‘digital’, a word deployed with such absence of care for clarity that it often reads like a prefix in search of a root.

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