Putting a digit on the pulse of business
With every company under the sun engaged in digital transformation, the next question that needs to be asked is: can change be quantified? Jason Walsh looks at how digital performance and optimisation can transform clicks into sales
The term ‘digital’ is thrown about today with such wild abandon that you could be forgiven for forgetting that not so long ago it mostly referred to a style of watch. Today, though, you would struggle to count on the fingers of both hands the various definitions of ‘digital’, a word deployed with such absence of care for clarity that it often reads like a prefix in search of a root.
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Covid-19 exposes cracks in contact centre services
People’s frustration with poor customer support from telcos reached boiling point during the pandemic, but it’s been bubbling up for years