Connected

Google and Microsoft go to war over Internet search

Search engines have not changed much in the past decade, but the rise of new technology such as ChatGPT could have an enormous effect on the web as we know it

The majority view is that search results are getting worse, and large language model (LLM) AI could be the solution. Picture: Getty

When you think about it, for something we do daily, search is a strange thing. After all, in the days before we got online few of us spent so much time searching, apart from college students rushing to write up essays, and perhaps police detectives and private eyes.

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Typically, information was indexed. Library catalogues, telephone directories and even bibliographies organised data according to ...