Fancy having a go at TikTok? Just do it

From dancers to comedians to charities, Emmet Ryan gleans the lessons to be learned from Ireland’s top success stories on the app

By January 2021 Miriam Mullins had hit 500,000 and now has 1.7 million followers. Her content began purely as comedy but has evolved to providing advice and now is being used by Mullins for activism. Picture: Fergal Philips

This was not meant to be a Covid-19 story. This is not a Covid-19 story. This is a story of people in wildly different circumstances all coming to the same conclusion around the same time. Life had changed, but that wasn’t going to stop them.

That’s the lesson Ireland’s most successful TikTok users provide, and it can resonate with any person, business or community organisation. When the chips were down, they got creative. It has ...