Bringing it back to reality

The enterprise space loves a good buzzword or two but the popularity of terms such as artificial intelligence can do a disservice to the reality they bring

2nd February, 2020
Bringing it back to reality
Much of ‘digital transformation’ simply involves looking at what you have and seeing how you can improve it

You might not know the term semantic satiation, but you do know the feeling of it. The term describes a psychological phenomenon where the repetition of a word or phrase temporarily loses all meaning.

If you take any word and repeat it over and over again, sooner or later you’re going to perceive it as a meaningless sound, creating a disconnect between yourself and its purpose.

If you wanted to take it a...

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