Bringing it back to reality

The enterprise space loves a good buzzword or two but the popularity of terms such as artificial intelligence can do a disservice to the reality they bring

2nd February, 2020
Bringing it back to reality
Much of ‘digital transformation’ simply involves looking at what you have and seeing how you can improve it

You might not know the term semantic satiation, but you do know the feeling of it. The term describes a psychological phenomenon where the repetition of a word or phrase temporarily loses all meaning.

If you take any word and repeat it over and over again, sooner or later you’re going to perceive it as a meaningless sound, creating a disconnect between yourself and its purpose.

If you wanted to take it a...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Security Watch: Ransomware epidemic rages on

AI: the promise of better health through knowledge

Connected Jason Walsh 2 weeks ago

Smart infrastructure: the data things are made of

Connected Jason Walsh 2 weeks ago

DataSolutions sets ambitious carbon-neutral target

Connected Emmet Ryan 2 weeks ago