Smurfit Kappa moves to offset paper shortage
The global packaging giant is scrambling to buy a high-capacity paper mill in Italy as the pandemic surge in e-commerce hoovers up available supply
As the chief executive of one of the world’s largest paper-based packaging companies, Tony Smurfit is faced with a unique problem – he can’t get his hands on enough paper.
Prior to the onset of the Covid-19, the switch away from plastics in favour of more sustainable paper-based packaging and the rise in e-commerce were already considered mega-trends in the packaging industry.
However, the pandemic has accelerated the growth in e-commerce...
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