Primeline launches new alcoholic drinks division after €1m investment
Distribution and marketing firm’s Bevella unit will focus on bringing new alcohol brands to the Irish market
Primeline, the distribution and marketing firm, has launched a new alcoholic beverages division called Bevella following a €1 million investment.
Primeline, based in Ashbourne, Co Meath, is one of the biggest distribution groups in Ireland. It has more than 700 staff based across 16 distribution facilities, with a further three depots in Britain.
The firm specialises in the distribution, sales and marketing of well-known products, working with established brands such as Coca-Cola, Colgate and Woodie’s.
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