Primeline launches new alcoholic drinks division after €1m investment

Distribution and marketing firm’s Bevella unit will focus on bringing new alcohol brands to the Irish market

20th June, 2021
Primeline launches new alcoholic drinks division after €1m investment
Paul McInerney, who has come on board as the director of Bevella, said there was a lot of potential to expand the business.

Primeline, the distribution and marketing firm, has launched a new alcoholic beverages division called Bevella following a €1 million investment.

Primeline, based in Ashbourne, Co Meath, is one of the biggest distribution groups in Ireland. It has more than 700 staff based across 16 distribution facilities, with a further three depots in Britain.

The firm specialises in the distribution, sales and marketing of well-known products, working with established brands such as Coca-Cola, Colgate and Woodie’s.

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