Measure of greatness: how Kitman is aiming for elite status in the sports performance data market

Kitman Labs is developing data products that allow athletes to build on their strengths and lengthen their careers. Now it has a new $52m investment in the bag – but will growing concerns about data protection get in the way?

Barry J Whyte

Chief Feature Writer @whytebarry
7th November, 2021
Measure of greatness: how Kitman is aiming for elite status in the sports performance data market
Stephen Smith, founder of Kitman Labs: ‘A better, more intelligent use of sports data is prolonging athletes’ careers’

In Stephen Smith’s mind, Zayn Ali Salman, a five-year-old who was signed by Arsenal FC earlier this year on a professional contract, is theoretically the perfect candidate for the kind of product that Smith’s company, Kitman Labs, is selling.

Salman, if you haven’t heard of him before, is an internet sensation who is already being described as “Little Messi”, and Arsenal recruited him before he left playschool.


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