IDA plans media campaign in Europe ahead of steep decline in FDI projects
The agency has sought the services of a public relations firm to secure glowing reviews of ‘Ireland's pro-business proposition’ in outlets such as Sky News, Reuters, Bloomberg, BBC, The Guardian, The FT and Le Monde
IDA Ireland is plotting a communications offensive in media outlets across Germany, France and the UK as it reacts to a predicted rapid decline in the FDI projects into western Europe in the coming years.
The Irish state’s inward investment agency has sought the services of a new external public relations agency in Europe to secure glowing reviews of “Ireland's pro-business proposition” in key media outlets.
IDA Ireland has said the...
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