IDA plans media campaign in Europe ahead of steep decline in FDI projects

The agency has sought the services of a public relations firm to secure glowing reviews of ‘Ireland's pro-business proposition’ in outlets such as Sky News, Reuters, Bloomberg, BBC, The Guardian, The FT and Le Monde

22nd February, 2021
IDA plans media campaign in Europe ahead of steep decline in FDI projects
Coverage which promotes Ireland as a country in which to invest will be sought in key media outlets across Britain and Europe, such as Le Monde in France. Picture: Getty

IDA Ireland is plotting a communications offensive in media outlets across Germany, France and the UK as it reacts to a predicted rapid decline in the FDI projects into western Europe in the coming years.

The Irish state’s inward investment agency has sought the services of a new external public relations agency in Europe to secure glowing reviews of “Ireland's pro-business proposition” in key media outlets.

IDA Ireland has said the...

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