How Kinzen is aiming to create a vaccine for the ‘infodemic’

Journalists Áine Kerr and Mark Little know a lot about internet virality from previous start-up Storyful which they are bringing to their second venture, an anti-disinformation fix for the internet

9th May, 2021
How Kinzen is aiming to create a vaccine for the ‘infodemic’
Áine Kerr and Mark Little, founders of Kinzen, which uses artificial intelligence to tackle online disinformation. Picture: Fergal Phillips

“It’s like Schrodinger’s cat,” Mark Little says of the nerve jangling experience of launching a start-up. “The cat’s dead and alive at the very same moment.”

Sitting at a picnic table in Dublin’s Merrion Square in bright spring sunshine, he and co-founder Áine Kerr reflect on a rollercoaster year at Kinzen, their tech venture.

“That’s what happens to every start-up at some...

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