Monday September 21, 2020

Flutter shells out almost $250 for each US customer

Dublin-headquartered firm gets 350,000 customers in 18 months

1st March, 2020
Peter Jackson, Flutter‘s chief executive, said its focus was on accumulating as many US customers as possible at present

Flutter is spending an average of nearly $250 to acquire every new sports betting customer it signs up in the US as it continues to push into the multi-billion-dollar market.

Flutter, which is headquartered in Dublin and formerly traded as Paddy Power-Betfair, has amassed a US customer base of more than 350,000 in 18 months and expects the total American market to be worth more than $10 billion.

Peter Jackson, the betting giant’s chief executive, said its focus was...

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