Flutter is spending an average of nearly $250 to acquire every new sports betting customer it signs up in the US as it continues to push into the multi-billion-dollar market.
Flutter, which is headquartered in Dublin and formerly traded as Paddy Power-Betfair, has amassed a US customer base of more than 350,000 in 18 months and expects the total American market to be worth more than $10 billion.
Peter Jackson, the betting giant’s chief executive, said its focus was...
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