Thursday August 6, 2020

Fighting for the ‘little guys’ in long-running whiskey wars

Wild Geese founder André Levy takes issue with being called ‘pugnacious’, regarding his 15 years of litigation against drinks giants as a battle against injustice

Barry J Whyte

Chief Feature Writer

26th July, 2020
Andre Levy, chairman of Protégé International: in legal battles against Irish Distillers in the Supreme Court in Dublin, and Bacardi in the US federal appeals court in California. Picture: Maura Hickey

André Levy is exhausted. It stands to reason he would be. For the last 15 years he’s been locked in litigation with three of the biggest names in the drinks industry: Pernod Ricard, Campari and Bacardi.

Those battles are costing him a fortune in legal fees and lost commercial opportunities, while also framing him in news reports as a serial litigant tilting at windmills, a characterisation he hates.

And yet, he can’t find...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Related Stories

Mindgeek, which runs popular sites such as Pornhub and Redtube, has been accused of profiting from material featuring victims of sexual exploitation

Barry J Whyte | 4 days ago

A loss of €185 million for the April-June period is offset by the airline’s financial safety net

Peter O'Dwyer | 4 days ago

Decision comes after a $500 million-plus tax bill from the US Internal Revenue Service which claims Western Digital used its Irish subsidiary for tax planning, a claim denied by the company

Killian Woods | 4 days ago