Coole Swan glides into lucrative deal with Waitrose

The luxury cream liqueur, made in Co Meath, will be available in all 388 branches of the upmarket British supermarket by the end of 2022

28th November, 2021
Coole Swan glides into lucrative deal with Waitrose
Mary and Philip Sadlier of Coole Swan: ‘We’re very upbeat about the opportunities the UK can bring’

Coole Swan, the Irish cream liqueur, has landed a deal with Waitrose, the British supermarket giant.

The Meath-made single malt drink is to be stocked in the 338 Waitrose stores across Britain by next winter, as the brand’s reach in the market grows.

First stocked in Tesco ten years ago, Coole Swan is now on sale in Waitrose Oxford Street and Canary Wharf as well as on Cellar, Waitrose’s online platform. The company expects...

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