Company Watch: Flutter spends big to win big in the US

The bookmaker is spending $291 on average to attract each American customer, but the tactic looks likely to place it far ahead of all its competitors when the dust settles

15th August, 2021
Company Watch: Flutter spends big to win big in the US
Peter Jackon, chief executive of Flutter, had plenty to be pleased about last week as the gambling giant recorded a huge jump in pre-tax profits.

Peter Jackson, the chief executive of Flutter, was keen to highlight the Irish-headquartered firm’s dominance of the US market last week as the gambling giant reported further impressive growth, coupled with soaring revenues and profits.

He had plenty to say, too. The group, which includes Paddy Power and Betfair as well as FanDuel in the US, reported pre-tax profits of £77 million in the first six months of the year, up from £24...

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