Wednesday September 23, 2020

Aryzta must shed brands to survive say rebel shareholders

Veraison boss Gregor Greber aims to force a change of leadership and strategy at this week’s egm

Barry J Whyte

Chief Feature Writer

13th September, 2020
Gregor Greber of Veraison: Aryzta should return to its ‘core competency, which is baking, not financial engineering’

Aryzta will have to sell off consumer brands to survive, a dissident shareholding bloc has said ahead of a major boardroom showdown that will decide the future of the troubled Irish-Swiss food business.

Gregor Greber, who runs investment firm Veraison, has formed a group of dissident Aryzta investors that includes Cobas Asset Management, whose founder Francisco García Paramés is known as the Warren Buffett of Spain, to back his strategy.


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