Property valuation and the price of accuracy

With the Property Price Register only offering a semblance of a guide to the true state of the market, a new analytics platform known as iPPi claims to provide a detailed and more precise picture of what’s going on

14th February, 2021
Property valuation and the price of accuracy
Kenneth Kelly, co-founder of iPPi: ‘There is still an art to valuations and agents are still at the forefront of that skill, but they have to be equipped with real time access to precise information to price a property at its optimum.’

Anyone involved in the property industry knows the laborious and often imprecise manner in which property price data is gathered and disseminated in this country.

The advent of the Property Price Register in 2012 was meant to herald a degree of accuracy to the task. While it is welcome, in terms of an holistic picture of the property market, the register offers but a soupçon of what professionals – agents, mortgage providers, investors and policy...

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