Off Message: Not so charmed by this national stereotype
Do we only have ourselves to blame for the Oirishness of the much-talked about movie Wild Mountain Thyme?
Every country sells stereotypes and myths about itself. In Ireland, we regularly announce ourselves as being the land of Joyce, Beckett and Yeats, and a place where literature flourishes and we have a poet for a president. In Germany, they have us convinced that they’re engineering geniuses, with marketing slogans like: Vorsprung durch technik.
In France, there are entire book series predicated on the notion that 'French women never get fat'. Countries market...
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