You can’t control purpose – you need to sell it

The difficulty for employees is that the environment they are in does not match what they are being asked to do

31st March, 2019
You can’t control purpose – you need to sell it

How do we control our children when they go out to nightclubs? Do we send spies and hide in the shadows, or simply follow them, looming behind them with every step?

For most parents, the likelihood that their child would allow themselves to be escorted to a nightclub is a remote one, and the prospect of hiding in the recesses wouldn’t conform to the values that they’ve lived their life by. And for Costas Markides,...

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