You can’t control purpose – you need to sell it

The difficulty for employees is that the environment they are in does not match what they are being asked to do

31st March, 2019
You can’t control purpose – you need to sell it

How do we control our children when they go out to nightclubs? Do we send spies and hide in the shadows, or simply follow them, looming behind them with every step?

For most parents, the likelihood that their child would allow themselves to be escorted to a nightclub is a remote one, and the prospect of hiding in the recesses wouldn’t conform to the values that they’ve lived their life by. And for Costas Markides,...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month, €19.99 Monthly thereafter

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Supporting the multi-billion euro offshore wind supply chain

AI is a game changer

The next normal

Futureproofing your pension savings during a pandemic