When it comes to innovation, it’s personal

The secret to successful innovation isn’t a great idea, it’s great people

30th June, 2019
Beth Altringer, Harvard professor and co-founder of the Desirability Lab Pic: Robbie Reynolds

Why does innovation fail?

It’s a question that has plagued the business world for decades. Various (often disputed) figures have given the failure rate of innovation projects as inordinately high but, beyond the raw numbers, what is it within an individual, team or organisation that causes innovation to succeed or fail?

This question was one of the core elements in Harvard professor and co-founder of the Desirability Lab Beth Altringer’s IMI Masterclass. An...

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