For Gene Browne, co-founder and chief executive at the City Bin Co, success in business came down to spotting an opportunity others had overlooked.
A quality engineer by trade, Browne set up the City Bin Co in Galway in 1997, with co-founder Glenn Ward, partly as an experiment.
Browne and Ward wanted to prove that, by bringing a “customer-centric” approach to a very traditional industry – in this case, waste collection – greater profit would follow....
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