Visa reinvents loyalty to create a new type of customer

Country manager Philip Konopik reveals how the payments giant is using technology to simplify the process for merchants and consumers alike, writes Siobhán Maguire

25th November, 2018
Philip Konopik, country manager Ireland, Visa: ‘Customers are happy to share their data with trusted partners and retailers’

Visa cards, whether debit, credit or prepaid, account for more than €1 in every €3 of Irish consumer spending. It’s little wonder, then, that the payments giant has its eye on making purchases far more meaningful for both merchants and consumers.

One way the company has made significant changes is through Visa’s Card Linked Offers platform, an incentive that offers cashback rewards to participating cardholders in partnership with a number of banks in...

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