UCC school taps into the economics of sport

26th June, 2016
David Butler, UCC

The sports sector generates billions of euro globally and is increasingly recognised as a growth industry with major potential. Broadcast rights, match-related merchandise and sponsorship deals comprise just a few aspects of the multidimensional sports marketplace.

A team of researchers in the Department of Economics at University College Cork (UCC) has been collaborating over recent years on the study of sport-related topics.

“Next year, UCC will be launching a brand new module dedicated to sports...

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