The sports sector generates billions of euro globally and is increasingly recognised as a growth industry with major potential. Broadcast rights, match-related merchandise and sponsorship deals comprise just a few aspects of the multidimensional sports marketplace.
A team of researchers in the Department of Economics at University College Cork (UCC) has been collaborating over recent years on the study of sport-related topics.
“Next year, UCC will be launching a brand new module dedicated to sports...
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