Trust comes from transparency

Customers are increasingly placing transparency at the top of their lists of wants

8th March, 2020
Trust comes from transparency
Simon Boucher, chief executive of the IMI

There was a moment in the recent Iowa caucuses – the first contest in this year’s US presidential election – when two candidates simultaneously appeared on stage claiming “victory”.

This is not uncommon. Candidates often slant a second-place finish as a win. This time, however, they were both right. One was ahead on the popular vote, while the other amassed more delegates.

This confusing outcome was the result of the Democratic...

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