Irish companies will soon face stricter laws on data protection with the introduction of the general data protection regulation (GDPR) across the European Union on May 25.
So, what will this mean for marketers and SMEs keen to reach customers under the new regime?
The good news is that GDPR will not apply to unaddressed and partially addressed direct mail.
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team