Saturday June 6, 2020

The power of the letterbox

Once the general data protection regulation (GDPR) comes into effect in late May, digital marketing will become much harder. It’s time to re-visit the many benefits of direct mail

15th April, 2018
Marc Michaels, director of strategy and insight, Paragon Customer Communications

Irish companies will soon face stricter laws on data protection with the introduction of the general data protection regulation (GDPR) across the European Union on May 25.

So, what will this mean for marketers and SMEs keen to reach customers under the new regime?

The good news is that GDPR will not apply to unaddressed and partially addressed direct mail.

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