Saturday June 6, 2020

The power of the letterbox

Once the general data protection regulation (GDPR) comes into effect in late May, digital marketing will become much harder. It’s time to re-visit the many benefits of direct mail

15th April, 2018
Marc Michaels, director of strategy and insight, Paragon Customer Communications

Irish companies will soon face stricter laws on data protection with the introduction of the general data protection regulation (GDPR) across the European Union on May 25.

So, what will this mean for marketers and SMEs keen to reach customers under the new regime?

The good news is that GDPR will not apply to unaddressed and partially addressed direct mail.

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

KPMG’s new Sustainable Futures division aims to help Irish businesses and public sector organisations make the shift to a more environmentally friendly economic model

Lorraine Courtney | 6 days ago

A Co Clare electronic company has designed a mobile UV-C light room steriliser to help in the fight against Covid-19

Post Reporter | 6 days ago

On and offshore wind farms are expected to provide 70% of Ireland‘s energy needs by the end of this decade

Lorraine Courtney | 6 days ago