The power of sustainable customer loyalty

Avoid the easy pitfalls of gimmickry, and instead concentrate on the small stuff if you want your customers to stay loyal

1st September, 2019
How do we build and retain loyal customers that continue to buy from us again and again?

Customer loyalty is one of those buzzwords that is bandied around every sales meeting and boardroom, yet most organisations fail to grasp how to generate, nurture and cultivate this valuable source of revenue.

The cheapest and most valuable leads are the ones that are already in your address book, yet very little seems to be known about what makes a customer buy from us again and again.

So misunderstood is this golden egg-laying goose that...

Subscribe from just €1 for the first month!


What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

HealthTech 'golden age' is born of the challenge of a lifetime

Oireachtas site revamp shows design is key to performance

GIS maps every last inch of Ireland

It’s a win-win as local authorities adapt to digital-first world