The power of sustainable customer loyalty

Avoid the easy pitfalls of gimmickry, and instead concentrate on the small stuff if you want your customers to stay loyal

1st September, 2019
How do we build and retain loyal customers that continue to buy from us again and again?

Customer loyalty is one of those buzzwords that is bandied around every sales meeting and boardroom, yet most organisations fail to grasp how to generate, nurture and cultivate this valuable source of revenue.

The cheapest and most valuable leads are the ones that are already in your address book, yet very little seems to be known about what makes a customer buy from us again and again.

So misunderstood is this golden egg-laying goose that...

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