The new awards programme putting the customer at the heart of business

Irish businesses and brands invest millions of euro in loyalty programmes and benefits each year, and recognition is on the horizon with a new awards programme for the loyalty sector, writes Siobhán Maguire

25th November, 2018
Elizabeth Fallon of The Sunday Business Post; Philip Konopik, Visa; Mike Brinn, Pure Loyalty; Willie Sparks, Axa; James Lenehan and Mark Quinn of WIN WIN

A new awards programme has been launched to celebrate excellence in Irish businesses that have customers and loyalty at the heart of their transactions.

Zenith Marketing announced the arrival of the Irish Loyalty Awards last Tuesday. The awards have been developed specifically for the Irish market with the goal of becoming the premier platform for excellence and achievement in the loyalty industry for Irish companies.

The new awards will be supported by Visa, the leading...

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