The main benefits of technologies is access to data

“I think that closing the gap between supply and demand of affordable housing will continue to be a challenge for all of us“ says Susan Sherfield, Vice President Education & Employee Development.

28th November, 2019
The main benefits of technologies is access to data

What's your name?

Susan Sherfield

What’s your current job?

Vice President Education & Employee Development

How long have you held the position?

11 years

Can you describe your daily work routine?

My daily routine is anything but routine. I could be doing anything from facilitating a class to partnering with another department on developing training. I also manage, monitor, and coordinate updates to our company policies & procedure manuals. I oversee a team of 4 who is responsible for all aspects of our education program.

What is your professional background?

I have been in the Residential Property Management industry since 1987. I have held positions in on site & multi-site operations, and education. I earned the CPM (Certified Property Manager) designation through IREM (Institute of Real Estate Management) in 1997, and I achieved my Master’s degree in Adult Education & Training in 2016. I have been very active with the National Apartment Association for 20 years, serving on and/or chairing multiple committees. I served as the NAAEI President in 2018 & 2019. I have had the privilege of speaking at many industry education conferences, including Apartmentalize.

Tell me about yourself away from work?

My passion is traveling the world! Ireland will be country #72. I am always planning at least 2 upcoming trips, with another trip to Ireland already planned for next year!

I also love time with my family – son, daughter-in-law, and amazing granddaughter, Annie.

I live in Nashville, TN, so there is always some kind of fun event happening!

Tell us something very few people know about you?

I am kind of an open book, so I really don’t have any secrets.

You are speaking at the forthcoming 2019 National Property Summit in the Aviva, Dublin next week. What is the focus of your talk?

I am speaking about Affordable Housing. Housing affordability and homelessness seem to be challenges in many countries & cities around the world, and we are all looking for solutions. I will be sharing some strategies and best practices from Mercy Housing.

What are the main benefits of the latest technologies when it comes to property management?

I think one of the main benefits of technologies is access to data. The saying “you can’t manage what you can’t measure” is very relevant. Data gives us the information needed to identify, develop, and implement, innovative solutions to challenges.

What in your opinion will be the key challenges over the coming year for property development in the UK and Ireland?

I think that closing the gap between supply and demand of affordable housing will continue to be a challenge for all of us.

How do you think home ownership and property development will change over the next decade?

I think that home ownership will continue to be the dream for many people, however, it is not the best option for everyone. There will continue to be a high demand for quality rental housing, but development can’t be all high end properties that command rents that are out of reach for many lower, even middle, income people. Finding solutions to affordable housing will need to be a government/private partnership.

Susan will be speaking at the 6th National Property Summit on December 4 in The Aviva stadium, Dublin.

For more information see

Share this post

Related Stories

All construction projects implementing BIM by 2031

Pure security: the challenge facing smaller organisations

Council committed to supporting the enterprise agenda