The future of loyalty: how the rules of the game are changing

Mobile technology, data analytics and digitisation allow today’s retailers to up their game offering customised rewards programmes, providing a powerful tool in attracting and retaining customers

9th October, 2021
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Noel Hallahan of Bank of Ireland accepts the Loyalty Coalition Programme of the Year 2021 award via Zoom

The Irish Loyalty awards took place recently at a virtual event hosted by Mario Rosenstock where companies were applauded both for their loyalty programmes and initiatives across a variety of different sectors. Brands which broke from the mould and introduced new innovations, captured the spotlight, and emerged as 2021 winners.

Commenting on the winners, Marian Kelly of Zenith Marketing said the judges were impressed with the programmes presented by the finalists.

“The 2021 winners demonstrated the...

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