Friday February 21, 2020

Taking the smart approach to customer data

Data-driven age is boon to marketers

28th February, 2016
Fiona Heffernan of An Post, Dara Keogh of GeoDirectory and Elaine O’Regan of the Sunday Business Post

Dara Keogh, chief executive of GeoDirectory, sees the dawn of a data-driven age as a potential boon for marketers who take a smart approach to utilising customer data.

“We are moving into a data-driven environment. This ties in with the rise of ‘Big Data’, and now the rise of ‘Linked Data’, which is about how you are found online and communicate across the internet,” said Keogh.

“Behind these trends...

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