While Customer Relationship Management (CRM) software has long been a mainstay of the IT world, a new development is seeing the technology extend out into the business world.
“We deliver sales, marketing, customer service and what Microsoft calls XRM or ‘anything relationship management’, a next generation approach to CRM that typifies the various ways in which CRM technologies can be applied in business,” said Ronan O’Halloran, CRM practice director at Storm Technology....
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