Stellar performance from business tourism

Conference ambassadors play a key role in winning international conference business

25th October, 2015
Miriam Kennedy, head of business tourism and events at Fáilte Ireland

Ireland’s business tourism sector has proved reassuringly robust, continuing to grow during the downturn and showing particularly strong growth over the last couple of years.

“Last year, business tourism was worth over €580 million to the Irish economy and supported 20,000 jobs,” said Miriam Kennedy, head of business tourism and events at Fáilte Ireland.

“We have secured and supported 251 business tourism events through our MICE [meetings, incentives, conferences and...

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