Monday November 30, 2020

Sponsored: The Innovation Station Podcast - Episode 1

‘Harnessing the Power of Open Innovation’ – the first in a new ‘Business Innovation’ podcast series for small business owners

25th November, 2019

Interested in finding out more about Open Innovation and what it means to your business? In this first episode of InterTradeIreland’s new ‘Innovation Station’ podcast series, renowned author and innovation expert, Professor Wim Vanhaverbeke, delves into the topic, sharing his insights on how small business owners can leverage technology, the importance of developing a commercial strategy and the benefits of collaboration.

From the University of Hasselt and Visiting Professor at ESADE Business School, Professor Vanhaverbeke explains that for small business owners, open innovation – collaborating with partners outside of the firm, is a more profitable way to innovate because it can reduce costs, accelerate time to market and create new revenue streams for a company.

“Open innovation is either the use of knowledge from external partners or the use of your company’s knowledge by other partners to support innovation.

Originally the idea was applied to bigger, manufacturing companies…but it is very, very important for small business owners because they lack the resources and internal organisation that big companies have to develop technology and innovation strategies internally.”

Wim also sheds light on how in order to truly profit from open innovation, personal networks and collaboration must play an integral role in the process, and that businesses must be prepared to take risks to reap the rewards. And to help them along the way, supports from agencies like InterTradeIreland are available to help small businesses look outside of their own firm and collaborate with partners across the border.

Listen to the full Podcast here

About the ‘Innovation Station’ podcast series

Attracting thousands of business leaders, policy makers, students and academics each year, the ‘All-Island Innovation Programme’ series of free masterclasses explores a wide range of topics including upcoming industry trends, management development, as well as the latest thinking in business growth, with the aim of promoting innovation and to encourage cross border cooperation.

Each ‘Innovation Station’ podcast episode captures a live masterclass with a world-renowned expert. Together with Queen’s University Belfast, the National University of Ireland, Galway, University College Cork and Dublin City University, the programme promotes and encourages small business owners to innovate by sharing practical advice, as well as international best-practice.

Released fortnightly, the Innovation Station will feature international thought leaders in the field of innovation sharing their experiences and insights on how to succeed in the current economic climate.

For more information on InterTradeIreland’s ‘All-Island Innovation Programme’ visit: https://intertradeireland.com/innovation/all-island-innovation-programme/

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