Social selling: where sales meets with social media

As social salespeople and their skills grow in importance, businesses need to ask how they can socialise their business as a whole

26th June, 2016

Social selling is not a mysterious “snake oil” that one needs to be wary of. It is also not a magic bullet that instantly erases obstacles in the sales cycle.

Instead it is a knowable, repeatable process that requires investment, training, patience and attention – if it is going to pay off. For sales leaders, it is about designing a more proactive and creative approach to reaching new customer markets.

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