Showing real bottle: setting up an independent whiskey brand

WD O’Connell Whiskey Merchants, based in Waterford, is an independent whiskey blender and bottler aiming its products at specialist stores and independents at home and abroad

24th October, 2021
Showing real bottle: setting up an independent whiskey brand
Daithi O’Connell, founder, WD O’Connell Whiskey Merchants: ‘Our methodology is going back to age-old Irish whiskey traditions that once placed Ireland as the leading whiskey production nation in the world’

WD O’Connell Whiskey Merchants is an independent whiskey company.

“Essentially we source premium new-make spirit and already aged whiskeys from multiple distilleries in Ireland and abroad, and apply our own maturation and finish preferences,” Daithi O’Connell, founder, said. “We source our own casks and mature and bottle the finished whiskeys when they are ready.”

“I had been in the food and beverage business and started looking at...

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