Revolutionising data for businesses of all sizes
Judicious use of data can smooth customer experience, but how can small and medium businesses take the first step, asks Jason Walsh
A great product is one thing, but customers now expect more: a smooth digital experience from start to finish. So said Carl Dempsey, Salesforce’s vice-president of solution engineering for Europe, the Middle East and Africa. “As consumers we are expecting the companies we do business with to deliver a connected experience,” he said.
But the reality is that most businesses are not delivering anything of the sort. And yet Salesforce customers...
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