Saturday February 22, 2020

Revolutionising data for businesses of all sizes

Judicious use of data can smooth customer experience, but how can small and medium businesses take the first step, asks Jason Walsh

23rd June, 2019
Carl Dempsey, vice-president of solution engineering for Europe, the Middle East and Africa at Salesforce

A great product is one thing, but customers now expect more: a smooth digital experience from start to finish. So said Carl Dempsey, Salesforce’s vice-president of solution engineering for Europe, the Middle East and Africa. “As consumers we are expecting the companies we do business with to deliver a connected experience,” he said.

But the reality is that most businesses are not delivering anything of the sort. And yet Salesforce customers...

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