Red queen for innovation checkmate
There’s more to innovation than tracking in a fast-changing market; real innovators need to transform how we do business
Anything and everything is trumpeted as an innovation these days, but should simply keeping pace with competitors qualify?
“It’s a misunderstanding of what innovation is. It’s an overused term. You paint the door a new colour and that’s innovation, right?,” said Mark Casey, managing director, global media and entertainment leader, in technology, media telecommunications at Deloitte.
Wrong, said Casey.
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