Red queen for innovation checkmate

There’s more to innovation than tracking in a fast-changing market; real innovators need to transform how we do business

13th November, 2016
Mark Casey, managing director, global media and entertainment leader, in technology, media telecommunications at Deloitte

Anything and everything is trumpeted as an innovation these days, but should simply keeping pace with competitors qualify?

“It’s a misunderstanding of what innovation is. It’s an overused term. You paint the door a new colour and that’s innovation, right?,” said Mark Casey, managing director, global media and entertainment leader, in technology, media telecommunications at Deloitte.

Wrong, said Casey.

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