Personalisation is key to loyalty

26th March, 2017
Suzanne Quinn, Head of Customer Marketing at Tesco Ireland, and her colleague Joyce Kelly

Suzanne Quinn, Head of Customer Marketing at Tesco Ireland, believes that personalised marketing is the key to customer loyalty.

“Clubcard is our thank-you to customers,” Quinn said. “Clubcard statements are integrated with creative campaigns and support the key objectives.”

Personalisation, she said, allows Tesco to make a human and emotional connection with its customers and by targeting customers with relevant communication, it reduces inefficiencies to improve customer experiences.

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Covid working patterns put senior executives in firing line

The new digital order

Agribusiness Summit welcomes tech-led ‘agricultural revolution’

Key to success is joined-up thinking