Personalisation is key to loyalty
Suzanne Quinn, Head of Customer Marketing at Tesco Ireland, believes that personalised marketing is the key to customer loyalty.
“Clubcard is our thank-you to customers,” Quinn said. “Clubcard statements are integrated with creative campaigns and support the key objectives.”
Personalisation, she said, allows Tesco to make a human and emotional connection with its customers and by targeting customers with relevant communication, it reduces inefficiencies to improve customer experiences.
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